Japan Media Arts Festival  
21st

Entertainment Division

Jury Selections

TOKYO CULTURE STORY

Video work

MOTOYAMA Keiichi / OKUYAMA Yuta / TSUCHIYA Hironobu / SAKAMOTO Hitoshi / AMAGAI Yusuke [Japan]

Outline

In conjunction with the 40th anniversary of the boutique, BEAMS, 82 fashion styles symbolic of every era from the shop’s start in 1976 through 2016 are faithfully recreated and linked to the brand and product name. The music features covers of Konya wa Boogie Back performed by 27 musicians in relay fashion. Elaborate art direction condenses 40 years of cultural history into a single song. 


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